Darkins

Playing purely on the dark side

Client:	Darkins
Year:	2025
Industry:	FMCG
Duration:	5 weeks

Services:

Naming	Brand Positioning	Brand Identity
Packaging Design	Art Direction

Overview:

DARKINS an unfailing passion and commitment to perfection. From the rigorous selection of only the most premium ingredients from specially chosen regions of Kerala-land of coffee and spices, to identifying the freshest harvest, it is constantly looking for fresh inspiration that enhances the fine melting dark chocolate and push the boundaries of new flavour combinations.

Identity:

Handcrafted dark chocolates: The logotype is a direct representation of the brand. It is what the pronunciation of the name looks like, reads like. The typeaface had to be as crafted as the content.

Icons:

Authenticity: Dark chocolate with flavours is the “WHAT” of the brand while uniqueness and perfection is the “WHY”. Each elements on the packaging must justify the “WHY” of the brand. Icons are no exceptions.